2025 will be an exciting year for social media: new technologies such as AI and social commerce are revolutionizing digital communication. Companies face the challenge of offering real added value while using the right platforms and tools. What will make the decisive difference in the end? Content with real added value! Helge Ruff, CEO of OneTwoSocial, presents 5 trends without which the year 2025 will not work in social media.
1. Corporate Content Creator:
Brands must increasingly focus on authentic, human-centered content. Instead of impersonal advertising, it is more effective to use your own content creators who can build a connection with users. People prefer content with other people – be it through influencers or brand ambassadors within the company who make content tangible and authentic.
TikTok remains an essential channel in social media strategy. Due to its enormous reach and influence on young target groups, the platform is an integral part of the media mix of many companies. They are used not only for brand building, but also for product presentations and direct customer interaction.
3. Value-Added Content:
Content without real added value will hardly survive. Consumers expect useful, educational or entertaining content that enriches their lives. Pure product communication or corporate messaging becomes less effective; Instead, it's about problem solutions, advice and tips that go beyond mere advertising.
The trend toward social commerce continues, especially on platforms like TikTok that offer in-app shopping features. This development allows users to purchase products directly without having to leave the app. TikTok Shop is an example of how social platforms are increasingly becoming e-commerce platforms.
5. Artificial Intelligence (AI):
AI is used for content creation, personalization and automation. It helps companies produce content more efficiently and adapt it specifically to target groups. From chatbots to personalized content to optimizing posting times, AI will significantly increase the effectiveness of social media in 2025.
Content without real added value will hardly survive.
2025 will be driven by an increasing integration of authenticity, technologies and new added value in the social media sector. Companies that want to be successful not only have to know their target groups exactly, but also respond to their needs and offer solutions that create real relevance. Whether through your own content creator, social commerce, AI-supported personalization or through platforms like TikTok – if you want to survive in the long term, you have to adapt to the changing expectations of users.
