#Socialites, listen to this! Jools Lebronthe transgender TikTok creator who made “demure” viral is devastated after learning someone beat her to the trademark — just days after she was excited that the trend would allow her to pay for a gender reassignment surgery.
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On August 2, Lebron posted a video on her TikTok account that has since gone viral. She captioned the video, “How to be low key at work.” Social media picked up the word and had a field day with it! Everyone from regular social media users to celebrities (like Jennifer Lopez, Kim Kardashian, Serena Williams, Lindsay Lohan, Glorilla, Cheeky Santana, Olivia Rodrigo, Penn Badgleyetc.) around the world have made videos using the word “low key” in the same context as Jools Lebron.
On August 13, the TikTok creator took to her page again to ask fans who the original creator of “very demure” is. Lebron said, “The joke is… there have been so many demure divas before me. There have been Devin Halbal. There was Selyna Brillare. There was Venus Extravaganza.”
Lebron added, “Modesty is simply a way of life for the girls, for the dolls like me. With that being said, I want to give nothing but admiration, flowers and respect to all the Divas who have been modest all this time. Who have paved the way for a girl like me to thrive. Who is the original modesty? Well, all of us. Being modest means thanking the people who came before you while you pave the way for the people who will come after you. And that is modesty, Divas.”
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That same day, Lebron updated her followers again, this time about how much her life has changed since she trended and made “demure” viral – including being able to pay for her gender reassignment surgery. She captioned the video, “Make the videos. TikTok changed my life.”
In the clip, Lebron said, “Hey, P*endaja, maybe you should do the videos. Maybe you should do the videos! Because one day I was playing cashier on my break and making videos, and now I'm flying across the country hosting events and I'm going to be able to fund the rest of my transition. I finally said it without crying!”
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On August 16, Lebron posted another update on TikTok: “Everyone keeps asking me how I'm feeling about the current situation and I'm so overwhelmed. I'm so grateful… everything is happening so fast! I just landed in LA and I'm just so overwhelmed. I have so much to do once I get here. Oh God! But I'm living my f***ing dream bitch!” But things have since changed for TikTok creator Jools Lebron after learning that someone trademarked her phrase “very low key… very mindful…” from her!
According to TMZ, someone named Jefferson Bateswho lives in Washington state, has filed a trademark that may block Jools Lebron, who lives in Chicago, Illinois. Over the weekend, the TikTok creator posted and deleted a tearful video explaining that she was trying to register her own trademark for the phrase “very low key…very mindful…” so she could start selling merchandise and support her family and fund her gender transition; but someone beat Jools Lebron to the punch.
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Lebron said: “I just feel like I dropped the ball. I feel like I messed it up and now somebody else has it. And I don't know what I could have done better because I just didn't have the means to do it.” Although Bates came along and stole her trademark, the author and PR specialist Tenille Clarke claims that Jools LeBron has strong enough arguments to challenge the trademark.
Clarke explained: “Trademarks are often granted on first use rather than first filing. Jools can challenge this filing and WIN and I hope a lawyer takes this case for free. She deserves the reward for this trend!” Clarke added: “The IP Office has to consider a number of variables beyond who filed first – for example, who popularised the term digitally. Lots of what-ifs but of course the first step would be to legally claim/oppose. That's the law.”
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