December 19, 2024 – Servicevalue and the editorial team of Focus Money magazine wanted to know from customers of household contents insurers how fairly they feel they are treated by the companies. Allianz, Arag, Debeka, DKV/Ergo, Hansemerkur, Huk-Coburg, LVM, SDK and Signal Iduna performed best. For the third time in a row, Allianz, DKV/Ergo, Hansemerkur, Huk-Coburg, LVM and SDK received the top grade of “very good”.
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This year, Servicevalue GmbH, in cooperation with Focus Money magazine, once again examined which private care insurers customers feel are treated most fairly. There was no distinction made between whether the insurance was designed according to the type of life insurance or the type of health insurance.
The study is based on an online consumer survey conducted in October. They were able to evaluate up to two providers with whom they had taken out a risk life policy in the last 36 months. In total, the survey resulted in 2,573 judgments from 2,237 customers for 29 companies.
This is how fairness was determined
In order to make the virtual construct “fairness” measurable and therefore controllable, the term was parameterized in the partial information using the following three dimensions with a total of twelve performance characteristics:
- fair product range (precise product fit, understandable insurance conditions, appropriate health check, flexibility of the product before the need for care occurs, flexibility of the product after the need for care occurs);
- fair customer advice (employee competence, quality of advice, consideration of life situation);
- fair price-performance ratio (price-performance ratio, cost transparency, exemption from contributions when the need for care occurs).
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Four-point rating scale
Consumers can use a four-stage rating scale (“strongly agrees” (1), “somewhat agrees” (2), “rather disagrees” (3), “strongly disagrees” (4). ). Servicevalue further reports on the methodology: “The sub-dimensions are derived as an unweighted average from the respective evaluation criteria […].
All companies that are above the average receive the “good” award. Companies that are above the average of companies rated 'good' receive a rating of 'very good'.”
The fairest private care insurers from the customer's perspective
In the overall ranking, in which the three dimensions were equally included, nine companies received the highest grade of “very good”. These include (in alphabetical order)
Compared to the previous year, the top group shrank from ten to nine companies. Generali Deutschland Versicherungen and Inter Versicherungen are no longer included. New is the Signal Iduna.
At least six of the aforementioned test candidates achieved “very good” in all three evaluation segments. These are Allianz Waren, Debeka, DKV/Ergo, Huk-Coburg, LVM Versicherung and SDK.
Six actors “very good” for the third time in a row
With Allianz, DKV/Ergo, Hansemerkur, Huk-Coburg, LVM and SDK, six market participants belong to the “very good” top group for the third time in a row (January 9, 2023).
Arag, Debeka and Generali (both not in 2022) and Inter (not in 2024/25) achieved this twice each. In addition to Signal Iduna, DEVK Versicherungen, Hallesche Krankenversicherung aG and Ideal Lebensversicherung aG are also among the top providers
Further information on the content, purchase options and price of the study “Customer Rating: Fairness of Private Care Insurers 2024/25” can be found in this study flyer (PDF, 544 KB).