Now YouTube has had enough of misleading titles and thumbnails. From now on, the platform will take tougher action against clickbait videos. It starts with a pilot project in India before the measures are rolled out worldwide.
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YouTube: Fighting clickbait videos
Clickbait titles and thumbnails are a common problem on YouTube. They fake contentwhich cannot be found in the video at all or can only be found – a problem that is particularly common when it comes to socially relevant topics Frustration among viewers can provide. That's why YouTube has now announced that it will take tougher action against clickbait videos in order to strengthen the integrity of the platform.
The approach will initially be tested in India and includes the Removal of videos containing “misleading elements”.. A warning (strike) will not initially be issued; corresponding videos should be deleted immediately. According to YouTube, video creators should be given enough time to adapt to the new guidelines. How exactly this is supposed to be connected is not clear. The main goal is for new content to meet the new standards and die Viewers will no longer be misled.
Examples include YouTube Titles like “The President has resigned!”, even though the video has nothing to do with it or even that no president has resigned. There should also no longer be thumbnails that refer to alleged “top news”.
YouTube will do it Such content will be specifically removed in the futureespecially on topics where viewers are looking for trustworthy information (Source: Google India Blog).
Videos have to keep what they promise
With the new measures, YouTube will become one clearer and more transparent user experience create. Viewers should be able to rely on the fact that they see exactly what the title and thumbnail promise. If this works, everyone benefits – including the creators who rely on honest content.
