Charles III Cadbury withdraws royal seal after 170 years

After 170 years

British chocolate loses royal recognition

Updated 12/22/2024 – 4:22 a.mReading time: 1 min.

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King Charles (archive photo) is apparently not a big fan of chocolate. (Source: IMAGO/Avalon.red / Avalon/imago)

After almost two centuries, a traditional British chocolate brand is losing its royal recognition.

The British chocolate maker has fallen out of favor at Buckingham Palace. After 170 years, King Charles granted the company royal recognition, reports the British Daily Mail. This caused a stir in the kingdom because the late Queen Elizabeth II was a big fan of Cadbury's Bournville chocolate and received this chocolate as a gift every Christmas.

In total, almost 400 companies were included in the latest list of Royal Warrants; Charles kept 386 of them from his mother, including well-known brands such as Kellogg's and Moet Champagne. Companies like Cadbury instead received letters notifying them of the loss of the seal. A Cadbury spokesman said: “While we are disappointed to be one of hundreds of other companies and brands in the UK not to be awarded a new seal, we are proud to have had one before and fully respect the decision .” quite.”

According to the Daily Mail, palace insiders said that the awarding of the Royal Warrants not only reflects consumption within the entire royal household, but also other factors such as sustainability play a role. It is speculated that the decline in sales of Cadbury products to royal households, as well as King Charles' preference for healthy eating, may have played a role. The monarch is known to prefer “a piece of fruit or high-fiber seeds over a chocolate bar,” according to an insider.

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