Hampshire-based alternative network operator and gigabit broadband ISP toob, which provides a fibre-to-the-premises (FTTP) network in parts of southern England (Dorset, Hampshire, Surrey and Sussex) – also using some of CityFibre's infrastructure – has today joined forces with Buyapowa to launch a new rewards program.
The new program is essentially a Recommend a friend Scheme, albeit one provided through the Buyapowa platform and “Used by anyone to recommend the toob service, even if they are not a customer.“ of the service (i.e. anyone can now refer a friend to toob’s service as many times as they like, with both the referrer and the referred friend benefiting from a reward).
NOTE: Toob's fibre covers 150,000 UK premises (24 August 2023 – not all RFS) and in June 2024 they had 50,000 customers (95% on their own fibre). The operator originally aimed to cover 1 million premises in parts of Dorset, Hampshire, Surrey and Sussex by 2027, but is currently targeting 300,000 premises in total.
According to the provider's website, if you recommend toob's service to a friend, you will receive a £25 Amazon shopping voucher to spend, but only 14 days after the service goes live. The friend will receive the same voucher and within the same time frame.
This essentially replaces the provider’s old scheme with a smoother experience and one that may well become a “Choice of reward options to better suit each customer’s preferences.”
Nick Parbutt, CEO of toob, said:
“We are excited to partner with Buyapowa to expand our rewards offering and improve the referral process. toob is growing rapidly and with more than 50,000 connected customers, the power of this platform will enable our continued expansion while making our rewards program accessible and easier to use for all.”
Just to recap. Toob was originally supported by £75 million by Amber Infrastructure Group (here) and “up to” £87.5 million from the Sequoia Economic Infrastructure Income Fund (here). In 2023, the operator also secured £160 million additional funds (external financing) from Ares ManagementThe infrastructure debt strategy (here) that we were told could increased to £300 million over time to support growth.
