With each season, many fashion trends come and go that are, to say the least, difficult to wear (or even understand). But color trends are different—even the most unusual color trends can be wearable if it's the right piece. Color trends are accessible and universal. A few years ago, I was traveling back from London and the airline gate agent checking my passports asked me what the big color trend of that spring would be after asking me why I was there (I was there for fashion work). I felt like I was being questioned and like she really wanted to know (to be clear: my answer was yellow).
But back to fall 2024. The upcoming season is going to be good if you love wearing chocolate brown, olive green, oxblood, and ballet pink. Three great retailers to shop these color trends from are none other than J.Crew, Zara, and H&M. Keep scrolling to shop my picks of the biggest color trends for fall/winter 2024.
Chocolate brown
J.Crew
Figure-hugging turtleneck knit dress with poplin skirt in dark fudge
I'm so glad it's under $100.
J.Crew
Cashmere V-neck sweater in Hthr chocolate
I have a feeling that cropped V-necks are going to be a big sweater trend this fall.
J.Crew
Short Barn Jacket in English Ripstop Cotton in Moss Brown
If you only buy one jacket this fall, it should be a Barn jacket.
A perfect transition piece.
Zara
Voluminous midi dress
Simple but very effective.
It says directly here “sold out soon”.
So trendy and yet so classic.
A chocolate brown coat is a must-have this fall.
HM
Off-the-shoulder dress
It is not a wish but a need for me.
Olive green
J.Crew
Pleated petticoat “Gwyneth”
Such a classic skirt from J.Crew.
J.Crew
1988 cotton turtleneck sweater
I own it and can confirm that it is incredibly soft.
J.Crew
T-shirt made from shrunken Tencel™ Lyocell blend
The perfect piece to wear with jeans this fall.
Zara
ZW Collection Hooded Jacket
Zara
Smooth cardigan
I love the covered buttons.
I need to stop saying I'm going to get a short trench coat and just buy this one.
The ratings for this top are A+.
This is literally the perfect fall jacket.
Oxblood
J.Crew
Stratus structured satin trousers
J.Crew
Quinn leather square toe ballerina flats
Swap your black ballerina flats for these.
J.Crew
Cashmere round neck sweater
I like to order men's sweaters with a casual, oversized fit.
Zara
Jacket with zip pockets
I'm buying this before everyone else does.
The perfect way to carry the balloon skirt trend into autumn.
Zara
Knitted blouse with ruffles
This is fully in line with the boho trend of autumn.
These pants are one of those viral H&M items.
The polo trend is becoming stronger and stronger.
HM
Ribbed knit bandeau dress
Ballet Pink
J.Crew
Feather-light cashmere blend long-sleeved polo shirt
This would look cute tucked into a belt.
J.Crew
Perforated Italian leather belt
It's neither brown nor black, but it still goes with everything.
J.Crew
Draped T-Shirt Top
A child's play for autumn nights.
The most popular dress silhouette of 2024.
Zara
Z1975 denim jacket with patch pockets
A great replacement for a simple blue denim jacket.
Zara
Blouse with ruffles and contrasting piping
One of the many great boho tops from Zara.
HM
Dress with flounce trim
You can't start wearing this now.
I'm a sucker for a good baseball cap.
