KAMPALA, UGANDA – dfcu Bank, a leading financial institution in Uganda, has launched a new Visa Cashback campaign to reward its customers for their loyalty. The campaign, which is part of the bank’s strategic partnership with Visa, underlines dfcu Bank’s commitment to offering value-added solutions to its customers.
The Cashback Visa campaign is designed to create lifetime value for dfcu Bank customers by incentivizing them to make purchases using their dfcu Visa card. Customers will receive cashback rewards on their everyday transactions, providing them with tangible benefits.
According to Maryann Wanjiku Michuki, Chief Business Solutions and Marketing Officer at dfcu Bank, the campaign is part of the bank's efforts to continuously innovate and deliver value to its customers. “Our partnership with Visa enables us to offer a loyalty program that rewards our customers for choosing their dfcu card for their everyday purchases,” she said.
The campaign leverages Visa's extensive merchant and partner network to offer cardholders a wide range of cash back opportunities, including discounts on dining, shopping, travel and more. Rewards are automatically credited to the cardholder's account, providing a seamless and convenient way to earn rewards.
The launch of dfcu Bank's Visa Cashback campaign is part of its transformation process towards a digitally driven bank. The campaign encourages customers to opt for dfcu Bank's Visa credit and debit cards, which will promote the growth of card usage and accelerate the transition to a cashless economy.
